Johnson And Johnson Vacancies 2022 Apply For Brand Manager Multiple Sclerosis Jobs In Johannesburg, Gauteng

BRAND MANAGER MULTIPLE SCLEROSIS

Location: Gauteng

Contract: Permanent

Job scope

• Effectively lead the Core Value Team to execute the integrated brand plan and deliver on financial and marketing expectations
• Collaborate with regional and local workstreams to develop, adapt, drive and monitor the implementation of the integrated brand strategy for the allocated brands

The responsibilities & the impact YOU will have:

The main duties and responsibilities of the position are:

Analysis and Reporting:

• Market Research: seek advantages/disadvantages of MR instruments and types of research (quantitative and qualitative) and apply this knowledge to seek strategic insights
• Forecasting (including sales): manage customer/marketplace parameters and forecasting models and business drivers (i.e. business and strategic plan forecasts) to deliver the financial expectations of the brand; constantly strive to identify and answer key strategic questions that can impact the forecast
• Sales and Market Data Analytics: identify best practices and gaps in brand and customer performance using all data resources available; apply this knowledge to strengthen strategy, enhance decision making and gain market competitiveness.
• Deliver comprehensive and timeous reports related to sales and marketing.

Brand Strategy:

• Global branding – vision and value proposition: Uses in-depth knowledge of the brand “footprint”, look, feel, identity, essence, to contribute to the process of global branding. Able to highlight issues to senior management.
• Segmentation and mindset: understand the pros and cons of different segmentation and mindset approaches and the interplay between payer, prescriber and patient segments in developing and executing an integrated brand plan
• Brand positioning: develops, executes and measures brand-positioning strategies in line with IBVT. Success defined by excellence in brand equity
• High Product, Therapeutic and Disease Condition Knowledge

Customer and marketplace focus:

• Market Dynamics and Evolution: Dissect and understand market dynamics (including social/political) and competitive intelligence and analyze competitor trends. Independently extrapolating data to determine future trends, shaping long term strategy and see linkages across other categories, therapeutic areas and companies
• KOL development and Customer Insight – Current and Future: understand customer insight building on KOL insights both locally and globally, in the therapeutic area—current, future and trends to build a more effective long-term marketing strategy. Develops a comprehensive understanding of the customer/patient journey to enhance personalisation and competitive edge.
• Geographic, Cultural and Market Insights: understands geographic and cultural needs of different markets to draw meaningful inferences for planning
• Patient/Customer Insights: Expertise in identifying unique needs of the patient /customer and underlying drivers of motivation to create a strategy that best addresses the patient’s needs
• Brand Equity: plan for changes in the relevancy of brand equity dimensions brought about by marketplace changes and new competition
• Pricing and Reimbursements: knowledge of systems across the industry/geographies to provide practical value-added suggestions during pricing development, proposals and negotiations
• Innovation and Digital Skills and Capabilities: Finds innovative approaches/solutions to customer/process issues. Develops and continually enhances digital skills and capabilities to strengthen leadership in digital platforms and engagements. Leverages digital assets.
• Budgeting: Uses in-depth knowledge of portfolio budget management to deliver against P&L commitment; invests to create biggest brand impact

Main Interactions

Internal

• Members of CVT (Core and extended)
• Emerging Markets CVTLs and members
• Collaborate leads and members
• IBVT-L including Functional networks and members
• EMEA Value Optimization Team
• Other functional area representatives (e.g. MAF, Market Access, Regulatory, BI)
• Direct team (PSR’s, managers)

External:

• Key External Stakeholders (e.g. KOLs, payers, policy-makers) of priority markets
• External agencies and vendors

Qualifications

We’d love to hear from YOU, if you have:

• A minimum of a Bachelor’s degree/diploma is required.
• A minimum of 5+ years of progressive commercial experience is required, preferably in the pharmaceutical sector, in which the candidate has demonstrated a strategic mindset with the ability to assimilate complex science and data quickly
• Experience working in an environment where taking ownership, driving business initiative and ability to work cross-functionally has been demonstrated
• Proven track record of leading teams, inviting diversity and inclusion and ability to influence without authority
• Experience in managing brands subject to competition
• Experience in the assigned therapeutic area is an advantage
• A self-starter, acts with urgency, with a demonstrated ability to interact in a comfortable manner with senior stakeholders and peers across all levels and competencies
• Demonstrated ability to work with key external stakeholders
• Excellent written and oral communication skills in English
• This position requires local and international travel

Core competencies

• Key strengths in strategy execution, creative thinking, and leadership
• Energetic, self-motivated and pro-active attitude, sense of urgency and results driven
• Ability to quickly, anticipate and comprehend complex issues
• Excellent communication and presentation skills, both verbal and written and able to articulate ideas in a clear, inspirational, and pragmatic manner

For more than 130 years, diversity, equity & inclusion (DEI) have been part of our cultural fabric at Johnson & Johnson and woven into how we do business every day. Our commitment to respect the dignity and diversity of all is embedded in our Credo.

We know that the success of our business depends on having the best talent in a workforce that reflects the diverse markets we serve around the world and an inclusive culture that values different perspectives and life experiences

That is why we in South Africa are working to create an inclusive environment where diverse backgrounds, perspectives and experiences are valued and each and every one of our people feels that they belong and can reach their potential. No matter who they are.

Diversity, Equity & Inclusion at Johnson & Johnson means “You Belong”!

When appointing potential candidates in South Africa, the Employment Equity and Broad-Based Black Economic Empowerment Legislation will be considered

Primary Location
South Africa-Gauteng-Johannesburg-
Organization
Janssen Pharmaceutica (Pty.) Ltd. (8490)
Job Function
Marketing
Requisition ID
2206056470W