Exinity Vacancies 2022 Apply For Senior Marketing Manager Jobs In Cape Town, Western Cape

About Us

In the fast-growing economies of the world, there’s a new generation of ambitious younger people eager to gain financial independence. And they’re turning to the world’s financial markets to achieve it. Exinity’s mission is to empower them to succeed. We design, engineer and market a growing range of innovative trading and investing products that meet their expectations for choice, creativity and control, and which are backed by risk management tools, education – and a great customer experience.

For over 20 years, Exinity has provided leveraged trading to some two million customers through our global brands Alpari and FXTM. Now, we are adding further brands to our portfolio – with a further three planned for rollout by the end of 2022.

Exinity is an energetic and diverse company with offices across Europe, Asia and Africa, and we’re always looking for talented individuals to join us. ‘Freedom to Succeed’ is not just a promise we make to our clients and partners, but to our people too. We’ll help you develop a range of skills, take on early responsibility, and enjoy a rewarding and fulfilling career with a fast-growing, dynamic company.

Job DescriptionSenior Marketing Manager, South Africa (SA)

FXTM has a successful track record of over 10 years in the business and has built its reputation up to stand proudly behind the promise it makes to its clients: “FXTM Gives you more”. As a Senior Marketing Manager for South Africa, you will be joining Exinity at a key phase of exponential growth with responsibility for the planning and execution of the marketing strategy across the country and ensuring that these plans are in line with the brand’s strategies and future plans. The key purpose of this role is to bring marketing leadership in South Africa and to help grow our customer base, working closely with local teams, experts and customer-facing teams to drive business needs.

As a member of the Commercial team, your role is essential in ensuring that local audience needs and expectations are aligned with the brand’s proposition and promise, and that you are able to lead and manage operations whilst achieving revenue targets.

You will be working in a fast-paced and dynamic environment, managed remotely and collaborating with teams stationed across multiple locations around the world. You will also be working closely with the local team on the ground. This is a highly visible, high impact role that would result in significant contribution to the business.

What you’ll do:

• Build brand awareness and drive customer conversion by developing, localising and implementing market relevant strategies to meet customer needs and maximise revenue in South Africa
• Develop media contacts across TV, Radio and Print for interviews with key FXTM staff to promote he FXTM brand in the region
• Planning and managing online trading webinars
• Partner with key stakeholders in global digital marketing, brand, product and technology functions to articulate local customer needs and nuances so they drive engagement, acquisition, reactivation, retention and overall satisfaction
• Collaborate with remote education and analysis teams to deliver on a key brand promise; educating and guiding traders through their experience with us
• Work closely with global client service and relationship managers to improve and localize our performance in the region
• Manage websites supporting clients in South Africa, defining user journeys and optimising experiences to achieve business objectives
• Work closely with CRM, Creative and Customer Experience teams to deliver relevant and localised customer communications to clients across the region through global and local marketing channels
• Work closely with brand and digital teams to plan media campaigns that will promote our trading services, webinars and overall educational offering via social and other channels
• Agree and execute regular campaigns across promotions, digital display, out of home, events and sales-enablement
• Measure and report on important KPIs, campaign performance and overall spend vs return on investment (PnL) to senior management
• Share knowledge of the competitor landscape
• Participate as an active and contributing member of Exinity’s marketing leadership team, simultaneously considering both regional and company level perspectives in determining priorities and directing internal and external resources

Qualifications

Competencies Required:

• Extensive marketing and brand experience within a financial services organisation of at least 7 – 10 years
• Commercially driven with strong focus on data-led decisions and campaign prioritisation
• Advanced organizational and presentation skills
• Excellent command of the English language, with high level of verbal and communication skills.
• Strong background in working with FX trading services and/or finance brands and/or local marketing agencies
• University-level degree, preferably in Marketing and any relevant additional certifications will be an added advantage
• Self-driven and ambitious
• Customer-obsessed with passion for driving world-class marketing

Additional InformationWhy you will love this role:

“Freedom to succeed” is the Exinity Group’s core belief. It’s not just a promise we make to our clients and partners, but to our people too. We encourage our people to LEAP: Learn from each other; Exchange information and best practices in an open-minded environment; Advance by developing skills and accepting greater responsibilities; and we do this so customers, brand and our people can Prosper together.

In this role you will…

• Learn: about what makes investors and traders tick, develop deep understanding of their motives and design touchpoints to improve their experience and continuous engagement with us
• Exchange: you’ll bring with you a fresh perspective, challenge us to constantly think about customers’ needs and what keeps them engaged with our products.
• Advance: Help grow the business and your career through influence and grit
• Prosper: You will get to live your passion all the while, you are supported by a high achieving, motivated team